Marketing/Business

Your first step in making outdoor signage

Looking for a unique, eye-catching outdoor sign that will bring visitors to your company’s premises? Then, your best choice would be an outdoor sign company, who can offer full signage solutions, from initial consultation through installation, on the famous Long Island area of New York City. A high-street company that only does Boston Outdoor Advertising may seem obvious in such a saturated marketplace, but they are a false economy. Outdoor signage is one of the most effective ways to connect with your customer base and build brand recognition; it’s also one of the least expensive.

Your first step should be finding a reputable, experienced sign company that specialises in indoor as well as outdoor signs. Ask for quotes from several sign companies, both online and over the phone, and find out exactly what their average order size is. It is also advisable to know their delivery schedule, both nationally and internationally, to ensure that your high-quality signs arrive on time. Some companies may even be able to provide you with a bespoke service, which can ensure that your high-quality signs are made to measure and beautifully designed for your specific requirements.

After you’ve established a shortlist of potential sign companies, it’s time to visit each one to assess the type of service they offer. Many companies will be happy to provide you with a free, no obligation consultation, where you can discuss your business signage needs with a trained professional. In this meeting, the sign designer will discuss your brand image, your targeted audience and your industry, and devise a bespoke solution to meet your particular needs. Don’t be afraid to ask for samples – after all, this is where your money will be spent and you want to be confident in your signage purchase. Your sign designer may suggest that you try a few different outdoor sign designs on your property to get a feel for how they look, how the sign company can improve upon your current design and how quickly they can complete the work.

If you’re working with a reputable, established sign company, they’ll have a number of tools at their disposal to help create eye-catching signs. A colourful graphic designer will be able to create a range of iconic images to use on your outside advertising. They’ll not only create striking images, but they’ll also be able to pick colours that will make the most impact – whether they are bright or subtle. For example, consider a lime green and red sign that draws attention to the main entrance to a property. A bold primary colour would be suitable, but for a more gentle effect, a slightly less prominent yellow would work. An experienced professional will have a range of colours and graphics that they can match with any colour scheme and will be able to tailor their colour selection based on your marketing goals.

When you speak to a sign company, you want to ensure that you are presented with an eye-grabbing range of options. This can include not only colours but also what kinds of graphics and shapes to include on your signs. It’s well known that people prefer simple, basic designs over anything else, so having a clear, simplistic design with a great finish can help to increase brand visibility – even if your signs aren’t particularly striking, but they do get the point across. By including a logo, customised street name and a catchy slogan, you can give your signs a distinctive look that increasing brand visibility without making them overly complicated. A great sign company will have a range of tools to offer this kind of marketing support, so you can get attractive, high-quality signs without having to compromise your budget.

Another way in which you can use high quality graphics and wraps is to promote your property through trade-related events. Often, companies will sponsor special promotions and exhibitions, where they use large-scale graphics to attract customers to visit their premises. Vinyl banners and wraps can feature logos of your sponsors or combine different graphics to create unique signage for your event. The end result is a range of marketing opportunities that increases your exposure, but doesn’t cost a fortune.