Whether you’re designing a new product or a custom-printed item, there are several things to consider when it comes to the process of promotional product printing. Firstly, the design is essential to your business’ success. A strong design will attract new customers and build your business’ reputation. Think of the most recognizable brands. They all have distinctive logos and designs. Similarly, promotional designs help your customers to recognize your brand. From posters to vehicle wraps, branded pens and mugs, promotional design has many uses, and is meant to increase the exposure of a business.
Silk screening, also known as screen printing, involves using a stencil to transfer a design to an item. Using a stencil, colored ink is poured or swept through the screen and transfers to a pre-determined location on the item. This method is inexpensive and is perfect for printing high-volume quantities. Screen-printed items can be used on a variety of materials, and they’re available in a variety of sizes.
Once you have selected your promotional product, you’ll need to decide how to have it imprinted. The best way to do this is to select the correct imprint method for your particular product. Then, you’ll have to wait patiently for the items to arrive. Whether you’re ordering t-shirts for a school graduation or pens for a new local bank, choosing the right imprint process is key to creating exactly what you’re looking for.
Pad printing, also known as tampography, is another process you can use to decorate various items. This process is difficult to use with screen printing on metal, rubber, and curved items. Pad printing uses silicone pads to transfer the design and image. Pad printing has a long history, and has been used since the early 1600s. In the early days, it was primarily used on fine china and porcelain dinnerware. The process can use up to four different colors per design.
Digital full color printing is another method. Digital technology allows the printing process to use different methods, including heat transfer and dye sublimation. While digital full color printing is the most popular, it requires high temperatures and is best for multi-color designs. Other techniques include laser engraving, embossing, and debossing. These processes produce a raised or indented logo design. Laser engraving uses a laser beam to engrave the design into a product’s surface. Although it does not produce a colored logo, it is durable.
Designing and printing promotional products is an effective way to boost your business’s presence in the marketplace. These giveaway items carry a company’s logo, contact information, web address, or website, and are great ways to kick off marketing campaigns, events, and company milestones. By investing in a custom-printed product, you can create a uniform look for your organization. For example, you can choose to customize your staff wear and keychains with foil or engraved designs. make sure you get your printed promotional product from a reliable printing and embroidery company near you today.
