Do your yard signs work to help grow your business? Whether your yard sign is a simple one-line message or an elaborate and expensive multi-colored advertisement, it’s essential to find out how to best promote your business with yard signs. Here are some things to consider:
How well do your yard signs work to promote your business? Use yard signs to deliver a more personal, more direct message to your potential clients, and tell them exactly what’s in it for them from the very beginning. Be careful: too selective about which signs to put on projects with a “wow” factor will likely lead to fewer responses, so be selective when placing these signs on projects with more of a “just what you need” message.
The color of your yard signs matters as well. Using bright colors, or signs with bold lettering and graphics can actually hurt your chances of attracting a response and will only serve to make your sign look drab. Instead, use solid colors and simple designs that can easily be read from a distance.
What type of materials go into making your yard signs? A lot of people choose to use cardboard and paper as their sign material because they are more economical, but even these types of signs can actually serve the purpose of promoting your business. If your goal is to get people to talk to you rather than just pass by your yard sign, you’ll need to choose signs that are more colorful, more appealing, and that will make a statement when seen.
Does your sign last for long periods of time? You might be surprised to see that a lot of people choose to go with something less attractive and practical such as plastic signs, since these can’t easily withstand the weather or the elements like wooden signs can. In fact, a lot of signs will be made from cardboard and can be thrown away once the weather starts to get warm. A good sign will usually have a long life span, but be sure to choose wisely so that you don’t end up wasting any signs or money on a sign that doesn’t really work to help grow your business.
How do you manage the safety of your yard sign? Yard signs should be designed to help encourage interaction between you and your audience so that they can feel more confident in what they’re doing before they pass by your yard sign. This means using bright colors and designs that are easy to read from a distance and that will help to get the conversation rolling. Visit www.stpetesigncompany.com for more details about yard signs and other type of signs and graphics.